We run the technical side of your digital marketing.

Tracking, consent, integrations, and technical SEO.

Technical experts for teams that need things to work - not just look good.

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Services

We sit between marketing and engineering to make measurement, attribution, and customer data reliable. We understand how modern tracking actually works (client-side, server-side, consent, identity, APIs), so we can translate business goals into technical requirements and ship implementations that developers can support. From audits to full rollouts, we help your stack operate as one system - structured, governed, and technically sound.

Measurement Architecture & Implementation

End-to-end design and delivery of a scalable tracking and data foundation across web and app.

Measurement & Data Audit

Identify gaps, duplication, attribution loss, and data quality issues - with a clear fix plan.

Platform Advisory

Independent guidance on analytics and martech tooling - selection, fit, costs, and trade-offs.

Web & Product Analytics Implementation

GA4, Mixpanel and similar platforms - event design, configuration, QA, and governance.

Custom Tracking & Data Layer Engineering

Purpose-built tracking specs and data layers that survive redesigns and scale with your product.

Consent & Privacy Implementation

Consent Mode v2, CMP integrations, cookie governance, and privacy-safe measurement patterns.

Tag Management

Clean, maintainable GTM setups across client-side and server-side environments.

Technical SEO & Indexation Architecture

Crawl diagnostics, JavaScript rendering analysis, structured data validation, and indexation fixes.

Conversion Data Integrity & Attribution

Improve conversion signal quality via APIs, enhanced matching, and offline/CRM integrations.

UX Research & Prototyping

Lightweight research and rapid prototypes to validate flows before engineering investment.

Analytics & Data Governance Training

Practical training for teams - naming, QA processes, ownership, and decision-ready reporting.

What We Work On

You don’t need another list of tools. You need the technical side of marketing to behave: tracking that matches reality, consent that doesn’t break campaigns, and integrations that don’t silently drift over time. We set it up, fix it when it’s broken, and make sure it stays sane.

Tracking & Measurement

  • Event and parameter structure
  • Web + server-side tagging
  • Consent-aware tracking setup
  • Custom data layer design
  • Debugging and validation
  • Attribution hygiene (UTMs, click IDs)

Analytics Platforms

  • Google Analytics 4
  • Mixpanel
  • Amplitude
  • Piwik PRO
  • Heap
  • Matomo

Data & Reporting

  • BigQuery
  • Snowflake
  • Looker Studio
  • Dashboards that reflect source data
  • Data quality checks and alerting basics
  • Pragmatic documentation for teams

CDPs & Integrations

  • Segment
  • RudderStack
  • Tealium
  • Identity stitching rules (web ↔ app)
  • Event routing to analytics and marketing tools
  • Ongoing tracking validation

Mobile Measurement

  • Adjust
  • AppsFlyer
  • Branch
  • Kochava
  • SDK tracking reviews
  • App ↔ backend identity alignment

Advertising Conversions

  • Google Ads
  • Meta Conversions API
  • TikTok Events API
  • LinkedIn Conversions API
  • Conversion enrichment
  • Offline conversion imports

Meet the Team

We are technical specialists working at the intersection of marketing, data, and engineering. Companies bring us in when tracking becomes unreliable, integrations grow complex, or internal teams need senior technical support to stabilise and structure their setup. We audit, design, implement, and refine — with a focus on systems that must work, not just look good.

E

Elvinas

Founder & Technical Lead

Leads tracking architecture, consent implementation, and complex MarTech integrations. Works directly with in-house teams to structure and repair measurement systems.

M

Miglė

Co-Founder & Marketing Strategy

Connects technical execution with business objectives. Ensures tracking, analytics, and channel performance align with real commercial goals.

A

Antanas

Technical Architect

Designs and implements advanced integrations, server-side tracking setups, and scalable marketing technology solutions.

V

Vaidas

Data Analyst

Structures complex datasets, builds reporting systems, and translates raw data into actionable business insight.

… and a few senior contributors who prefer to stay off the website.

Let’s Talk

When should you reach out?

When tracking becomes unreliable, consent conflicts with campaigns, or integrations start breaking under complexity.

The first call is practical. We assess your setup, clarify priorities, and tell you honestly whether we are the right fit.

Schedule a Call →