Crossed out: We empower businesses to unlock their full potential through innovative, scalable, future-proof MarTech ecosystems and strategic partnerships.
We make yourMarTech work.
Strategy, architecture and hands-on expertise from people who have designed, built and fixed these systems for years. No unnecessary complexity. No technology for technology's sake.
Banking, insurance, retail, culture and e-commerce. Some projects delivered directly, some through agency partners.
And many more.
Where we come in
Most setups we see are one of three things.
Broken.
Reports nobody trusts, tools that don't share data, and decisions made on gut feel anyway.
Half-built.
Good pieces bought at different times by different people, with no plan connecting them to the business.
Not built yet.
A new brand, platform or market, and a rare chance to get the foundations right from day one.
Services
More tools don't necessarily mean better MarTech.
The right number of platforms is the number your business actually needs - sometimes two, sometimes twenty. We help you understand what you have, what's missing and what's unnecessary, then design a setup that does the job.
We assess your business goals, processes and existing technology, then design the architecture needed to support them. From platform selection and data flows to identity rules and integrations, we make sure technology follows business needs, not the other way around.
We can also stay involved as technical lead, making sure the design is implemented correctly.
Strategy & roadmapsPriorities, sequencing and effort, in an order your team can deliver.
ArchitectureData ownership, identity rules and how events flow between systems.
Technology selectionPlatform and vendor evaluation against your requirements, not a sales demo.
Assessments & second opinionsIndependent review of an existing stack or a plan before you commit.
Technical leadershipSpecifications, project oversight and vendor coordination.
Supporting capabilities
Hands-on work, done by the same people who design the architecture. It's also where most of our experience comes from.
Data
Data infrastructure
CDPs, data warehouses and identity integrations that make customer data consistent, accessible and useful across platforms.
CDPIdentityData warehouses
Measurement
Analytics & tracking
Web, app and product analytics, from measurement strategy to reliable data collection, validation and reporting.
Web analyticsApp analyticsProduct analytics
Connections
Platform integrations
Connecting analytics, customer data, marketing and mobile platforms through APIs, server-side integrations and reliable data flows.
Conversions APIsOffline imports
Growth
CRO
We find where people drop out of your journeys and which changes are worth testing first.
UX reviewsA/B testing
Visibility
Technical SEO & GEO
Site structure, content and technical foundations that help search engines and AI assistants understand your site.
Technical SEOAI search
Delivery
Hands-on implementation
We build what we designed, document it and support it, so it keeps working after launch.
BuildDocumentationSupport
Our approach
Good advice.Backed by real experience.
Behind Digital Bees are experienced MarTech specialists, each bringing years of hands-on expertise in analytics, marketing technology and data infrastructure. Some of us have been doing this for over 20 years.
We've designed, implemented, fixed and maintained the systems we advise on. We know what works, what doesn't, and what it takes to make technology useful for the business.
12-20+years of individual experience across our senior specialists
Work with us your way
Pick how involved you want us to be.
Change it as the project moves.
Advise.Strategic consulting
Assessments & audits
Architecture
Platform selection
Clear recommendations
Guide.Technical leadership
Project oversight
Specifications
Vendor coordination
Quality control
Deliver.Hands-on work, when required
Implementation
Integrations
Documentation
Ongoing support
Real problems
When should you call us?
Usually when one of these starts to sound familiar.
You sayWe're starting from scratch and don't know what we need.
We deliver
A strategy session and a MarTech roadmap: what to buy, what to build and in which order.
You sayOur customer data is scattered across different systems.
We deliver
An integration and identity strategy that connects customer data across platforms, with clear rules for how it is collected, matched and used.
You sayOur numbers don't match reality.
We deliver
A tracking audit and fix, with the remaining differences explained and documented, so you know which numbers to trust and why.
You sayWe've got twelve tools and no idea which ones matter.
We deliver
A stack audit: what to keep, what to connect and what to switch off.
You sayTraffic is fine. Conversions aren't.
We deliver
A CRO review of your site and journeys, with a short list of changes to test first.
You sayChatGPT recommends our competitors.
We deliver
Technical SEO and GEO work on structure, content and foundations that help search engines and AI assistants understand and cite you.
Sectors
We're most useful where data is messyand rules are strict.
Long journeys, regulated data and several systems that all claim to know the customer. For us, this is business as usual.
Fintech & banking
Onboarding funnels, KYC drop-off and app-to-web identity, measured with careful handling of sensitive data.
App + webKYC funnels
Insurance
Long quote journeys, call-centre sales and offline policies tied back to the marketing that drove them.
Quote funnelsOffline conversions
Regulated businesses
Finance, health, gaming and more. Consent-aware setups designed together with your legal and privacy teams.
GDPR-awareConsent Mode
E-commerce
Analytics revenue you can reconcile with your shop, better conversion data for ad platforms, and checkouts tracked end to end.
ShopifyServer-side
B2B & SaaS
Lead-to-revenue tracking across CRM, product usage and long sales cycles.
CRM integrationsProduct analytics
Startups & scale-ups
A lean stack chosen early, before a dozen trial subscriptions quietly become your architecture.
Stack setupLean analytics
Platforms
We know the tools.We pick the ones that fit your business.
Hands-on experience across the platforms below, and no favourites until we know what you need. Pick an area.
